Services: Transportation and Travel


Category
Subcategory
Loyalty Program
Brand
Score
Services: Transportation and TravelBus CarriersDriven Rewards ProgramTrailways8.04
Services: Transportation and TravelBus CarriersRoad RewardsGreyhound7.97
Services: Transportation and TravelBus CarriersAmtrak Guest RewardsAmtrak7.35
Services: Transportation and TravelCar RentalThe Emerald ClubNational Car Rental7.96
Services: Transportation and TravelCar RentalEnterprise PlusEnterprise Rent-A-Car7.43
Services: Transportation and TravelCar RentalRental GeniusAce Rent-A-Car7.20
Services: Transportation and TravelCar RentalHertz Gold Plus RewardsHertz7.03
Services: Transportation and TravelCar RentalAvis Preferred Car Rental ProgramAvis6.95
Services: Transportation and TravelFlights, Hotels and Holiday Deals Search EnginesPriceline Rewards™ Visa® CardPriceline9.05
Services: Transportation and TravelFlights, Hotels and Holiday Deals Search EnginesOrbitz RewardsOrbitz8.45
Services: Transportation and TravelFlights, Hotels and Holiday Deals Search EnginesGeniusBooking.com6.95
Services: Transportation and TravelFull-Service AirlinesMileage PlanAlaska Airlines8.10
Services: Transportation and TravelFull-Service AirlinesSky MilesDelta7.64
Services: Transportation and TravelFull-Service AirlinesAeroplanAir Canada7.53
Services: Transportation and TravelFull-Service AirlinesAAdvantage programAmerican Airlines7.26
Services: Transportation and TravelFull-Service AirlinesMileagePlus programUnited Airlines7.18
Services: Transportation and TravelGas StationsMurphy Drive RewardsMurphy USA8.20
Services: Transportation and TravelGas StationsSpeedy RewardsSpeedway8.19
Services: Transportation and TravelGas StationsFuel Rewards®Shell7.94
Services: Transportation and TravelGas StationsBPme Rewardsbp6.94
Services: Transportation and TravelGas StationsExxon Mobil Rewards + Premium™Exxon Mobil6.23
Services: Transportation and TravelHotel and Hospitality Reward ProgramsChoice PrivilegesChoice Hotels and all other participating hotel brands7.81
Services: Transportation and TravelHotel and Hospitality Reward ProgramsIHG Rewards ClubIHG and all participating hotel brands7.79
Services: Transportation and TravelHotel and Hospitality Reward ProgramsLandry's Select ClubLandry's and all participating brands7.79
Services: Transportation and TravelHotel and Hospitality Reward ProgramsHilton Honors Member Reward ProgramHilton and all other participating hotel brands7.74
Services: Transportation and TravelHotel and Hospitality Reward ProgramsWyndham RewardsWyndham Hotels and all other participating hotel brands7.54
Services: Transportation and TravelLow-Cost AirlinesTrueBluejetBlue8.46
Services: Transportation and TravelLow-Cost AirlinesRapid Rewards®Southwest8.17
Services: Transportation and TravelLow-Cost AirlinesVirgin RedVirgin8.17
Services: Transportation and TravelLow-Cost AirlinesFrontier MilesFrontier7.64
Services: Transportation and TravelLow-Cost AirlinesFree Spirit®Spirit7.56
Methodology

The 2021 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs: in total, around 16,000 evaluations were collected. The survey period ran from October to November 2020.

We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.

The survey was conducted on retailers and service providers from 43 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail and service segments.

The awarded loyalty programs each received an above average overall score. The final assessment and rankings were based on six evaluation criteria:

1. Ease and Enjoyment: measures the value of the perks of being in the rewards program.

2. Benefit: measures whether the rewards are, in the customer's perception, worth being part of the program.

3. Overall satisfaction: measures whether personal expectations were fulfilled and whether the customer is satisfied with the experience of the loyalty program overall.

4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits.

5. Trust: measures the trust in the loyalty program around how they use the personal data provided through the program.

6. Recommendation: measures the likelihood of recommending the program to friends and family.

The full methodology is available here.