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By Newsweek

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America's Best Trending Online Shops 2021

Online shopping has been a part of our lives for years now, but it is still growing fast. According to figures from the U.S. Department of Commerce, last year Americans spent $791.7 billion online, an increase of 32.4 % from 2019. In the U.S. there are more than 2 million online shops, so picking the best ones isn't always easy. To help, Newsweek teamed up with respected research and data firm Statista to compile for the first time our list of America's Best Trending Online Shops.

We looked at tens of thousands of online shops whose traffic and sales have been growing very quickly and selected the 1,000 best across eight general categories: fashion and accessories; food, health and personal care; garden and craft; home living; leisure, games and hobby; office, electronics and media; sport, outdoor and motor; and universal providers—retailers that sell everything. We then broke them down into 36 more specific product subcategories. We ranked them on three criteria: revenue growth, traffic growth and technical details of their sites, things like loading time and mobile optimization, which indicate how easy a site is to use and how long customers spend on it. No matter what you're shopping for, we hope this first-ever ranking listing makes it easier to find the best shops online.

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Food, Health & Personal Care

Drugstore products, Cosmetics (multi-brand)

Online ShopURLGrowthbluemercury.comwww.bluemercury.comvery highbrambleberry.comwww.brambleberry.comhighelevatestyles.comwww.elevatestyles.comextremely highfragrancenet.comwww.fragrancenet.comvery highfsastore.comwww.fsastore.comextremely highlovelyskin.comwww.lovelyskin.comextremely highmaxaroma.comwww.maxaroma.comextremely highnaturesgardencandles.comwww.naturesgardencandles.comhighpharmaca.comwww.pharmaca.comhighriteaid.comwww.riteaid.comvery highsallybeauty.comwww.sallybeauty.comvery highsephora.comwww.sephora.comhighulta.comwww.ulta.comvery highwalgreens.comwww.walgreens.comvery high

Drugstore products, Cosmetics (single brand)

Online ShopURLGrowthamway.comwww.amway.comextremely higharbonne.comwww.arbonne.comextremely highaveda.comwww.aveda.comhighbathandbodyworks.comwww.bathandbodyworks.comextremely highbeautybakerie.comwww.beautybakerie.comhighbobbibrowncosmetics.comwww.bobbibrowncosmetics.comextremely highbriogeohair.comwww.briogeohair.comhighburtsbees.comwww.burtsbees.comhighcleancult.comwww.cleancult.comextremely highclinique.comwww.clinique.comhighcolourpop.comwww.colourpop.comhighdermalogica.comwww.dermalogica.comvery highdermstore.comwww.dermstore.comhighdropps.comwww.dropps.comextremely highelfcosmetics.comwww.elfcosmetics.comvery highelizabetharden.comwww.elizabetharden.comhighesalon.comwww.esalon.comextremely highesteelauder.comwww.esteelauder.comvery highfentybeauty.comwww.fentybeauty.comextremely highforhims.comwww.forhims.comhighglossier.comwww.glossier.comhighgrove.cowww.grove.covery highharrys.comwww.harrys.comhighhonest.comwww.honest.comvery highiliabeauty.comwww.iliabeauty.comextremely highipsy.comwww.ipsy.comvery highitcosmetics.comwww.itcosmetics.comvery highkatesomerville.comwww.katesomerville.comvery highkeranique.comwww.keranique.comvery highkiehls.comwww.kiehls.comhighlauramercier.comwww.lauramercier.comhighlushusa.comwww.lushusa.comhighmaccosmetics.comwww.maccosmetics.comhighmadison-reed.comwww.madison-reed.comextremely highmanscaped.comwww.manscaped.comextremely highmarcjacobsbeauty.comwww.marcjacobsbeauty.comvery highmarykay.comwww.marykay.comextremely highmeaningfulbeauty.comwww.meaningfulbeauty.comvery highmentedcosmetics.comwww.mentedcosmetics.comextremely highmoxielash.comwww.moxielash.comextremely highmurad.comwww.murad.comvery highno7beauty.comwww.no7beauty.comextremely highpacificabeauty.comwww.pacificabeauty.comextremely highpaulaschoice.comwww.paulaschoice.comvery highpaulayoung.comwww.paulayoung.comhighphysiciansformula.comwww.physiciansformula.comhighsenreve.comwww.senreve.comextremely highsheamoisture.comwww.sheamoisture.comhighshopmissa.comwww.shopmissa.comhighskinceuticals.comwww.skinceuticals.comextremely hightatcha.comwww.tatcha.comvery highthelipbar.comwww.thelipbar.comextremely highthrivecausemetics.comwww.thrivecausemetics.comvery highuniwigs.comwww.uniwigs.comextremely highvioletgrey.comwww.violetgrey.comhigh

Food

Online ShopURLGrowth1800baskets.comwww.1800baskets.comvery highabcfws.comwww.abcfws.comextremely highadagio.comwww.adagio.comvery highalbertsons.comwww.albertsons.comvery highaldi.uswww.aldi.usextremely highamigofoods.comwww.amigofoods.comextremely highastorwines.comwww.astorwines.comvery highbakemeawish.comwww.bakemeawish.comextremely highbevmo.comwww.bevmo.comextremely highbinnys.comwww.binnys.comvery highcookiesbydesign.comwww.cookiesbydesign.comextremely highdartagnan.comwww.dartagnan.comhighdinnerly.comwww.dinnerly.comextremely highdrizly.comwww.drizly.comextremely highenglishteastore.comwww.englishteastore.comhighfoodland.comwww.foodland.comvery highfreshdirect.comwww.freshdirect.comextremely highfruitbouquets.comwww.fruitbouquets.comextremely highghirardelli.comwww.ghirardelli.comhighgodiva.comwww.godiva.comvery highgoodeggs.comwww.goodeggs.comextremely highgourmetgiftbaskets.comwww.gourmetgiftbaskets.comvery highhannaford.comwww.hannaford.comvery highharney.comwww.harney.comvery highharristeeter.comwww.harristeeter.comextremely highharryanddavid.comwww.harryanddavid.comvery highheb.comwww.heb.comextremely highhickoryfarms.comwww.hickoryfarms.comvery highhmart.comwww.hmart.comextremely highhy-vee.comwww.hy-vee.comextremely highigourmet.comwww.igourmet.comvery highkansascitysteaks.comwww.kansascitysteaks.comextremely highklwines.comwww.klwines.comvery highkroger.comwww.kroger.comvery highlastbottlewines.comwww.lastbottlewines.comvery highlindtusa.comwww.lindtusa.comvery highmancrates.comwww.mancrates.comvery highmarleyspoon.comwww.marleyspoon.comextremely highmartinsfoods.comwww.martinsfoods.comvery highmrsfields.comwww.mrsfields.comextremely highmychicagosteak.comwww.mychicagosteak.comvery highnuts.comwww.nuts.comextremely highomahasteaks.comwww.omahasteaks.comextremely highpavilions.comwww.pavilions.comhighpeapod.comwww.peapod.comextremely highpublix.comwww.publix.comvery highqualityliquorstore.comwww.qualityliquorstore.comextremely highreservebar.comwww.reservebar.comvery highrussellstover.comwww.russellstover.comextremely highsafeway.comwww.safeway.comvery highsees.comwww.sees.comextremely highsimplychocolate.comwww.simplychocolate.comextremely highsmartandfinal.comwww.smartandfinal.comvery highspecsonline.comwww.specsonline.comextremely highsprouts.comwww.sprouts.comvery highstonewallkitchen.comwww.stonewallkitchen.comhighswisscolony.comwww.swisscolony.comvery highthepopcornfactory.comwww.thepopcornfactory.comvery hightotalwine.comwww.totalwine.comvery highus.nakedwines.comus.nakedwines.comextremely highvons.comwww.vons.comvery highwater.comwww.water.comvery highwegmans.comwww.wegmans.comextremely highwholefoodsmarket.comwww.wholefoodsmarket.comvery highwine.comwww.wine.comextremely highwinechateau.comwww.winechateau.comextremely highwinecountrygiftbaskets.comwww.winecountrygiftbaskets.comextremely highwineinsiders.comwww.wineinsiders.comextremely high

Health products, Food supplements, Medical supplies and Medication

Online ShopURLGrowthalldaychemist.comwww.alldaychemist.comhighallstarhealth.comwww.allstarhealth.comvery highbulkapothecary.comwww.bulkapothecary.comextremely highcbdmd.comwww.cbdmd.comvery highdrleonards.comwww.drleonards.comvery highhealthwarehouse.comwww.healthwarehouse.comvery highhealthydirections.comwww.healthydirections.comextremely highitworks.comwww.itworks.comvery highjohnsonfitness.comwww.johnsonfitness.comhighmedmartonline.comwww.medmartonline.comextremely highmynavyexchange.comwww.mynavyexchange.comhighnewchapter.comwww.newchapter.comextremely highnhc.comwww.nhc.comextremely highpureformulas.comwww.pureformulas.comhighpuritan.comwww.puritan.comvery highpurityproducts.comwww.purityproducts.comextremely highrelaxtheback.comwww.relaxtheback.comvery highrzmask.comwww.rzmask.comextremely highseekinghealth.comwww.seekinghealth.comextremely highshaklee.comwww.shaklee.comextremely highshop.womenshealthnetwork.comshop.womenshealthnetwork.comextremely highstore.trimhealthymama.comstore.trimhealthymama.comhighsupplementhunt.comwww.supplementhunt.comextremely highswansonvitamins.comwww.swansonvitamins.comvery highwbmason.comwww.wbmason.comhigh

Opticians, Eyewear

Online ShopURLGrowth1800contacts.comwww.1800contacts.comhighamericasbest.comwww.americasbest.comvery highcontactlensking.comwww.contactlensking.comextremely highdesigneroptics.comwww.designeroptics.comextremely highdiscountcontactlenses.comwww.discountcontactlenses.comvery highdiscountglasses.comwww.discountglasses.comhighforeyes.comwww.foreyes.comvery highglamourtress.comwww.glamourtress.comvery highglassesusa.comwww.glassesusa.comvery highopticontacts.comwww.opticontacts.comvery highreaders.comwww.readers.comhighsmartbuyglasses.comwww.smartbuyglasses.comvery highsportrx.comwww.sportrx.comvery highwarbyparker.comwww.warbyparker.comhighzeelool.comwww.zeelool.comextremely highzennioptical.comwww.zennioptical.comhigh

Other Winners

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LICENSING

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METHODOLOGY

America's Trending Online Shops 2021 were chosen based on an evaluation of their sales, traffic and website technical details. More than 10,000 of the largest online shops were identified using Statista and online databases, online directories and price comparison websites.
Online shops selling mainly digital goods (for example, airbnb.com, netflix. com), subscription-based shops, consumer-to-consumer marketplaces (e.g., ebay. com), business-to-business shops, showcase websites and online shops that do not display their sites in English were excluded.The shops had to meet the following criteria to be evaluated:

At least 1,000,000 annual website visits in the U.S.
Growth in both traffic and revenue
More than half of sales coming from the U.S.

Growth was evaluated from period 1 (March 2019–Febru- ary 2020) to period 2 (March 2020–February 2021). Shops were evaluated on revenue growth (both absolute and relative), traffic growth (both absolute and relative) and technical details showing the performance of their websites. Those include: