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By Newsweek
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America's Best Trending Online Shops 2021
Online shopping has been a part of our lives for years now, but it is still growing fast. According to figures from the U.S. Department of Commerce, last year Americans spent $791.7 billion online, an increase of 32.4 % from 2019. In the U.S. there are more than 2 million online shops, so picking the best ones isn't always easy. To help, Newsweek teamed up with respected research and data firm Statista to compile for the first time our list of America's Best Trending Online Shops.
We looked at tens of thousands of online shops whose traffic and sales have been growing very quickly and selected the 1,000 best across eight general categories: fashion and accessories; food, health and personal care; garden and craft; home living; leisure, games and hobby; office, electronics and media; sport, outdoor and motor; and universal providers—retailers that sell everything. We then broke them down into 36 more specific product subcategories. We ranked them on three criteria: revenue growth, traffic growth and technical details of their sites, things like loading time and mobile optimization, which indicate how easy a site is to use and how long customers spend on it. No matter what you're shopping for, we hope this first-ever ranking listing makes it easier to find the best shops online.

Home Living
Furniture
Online ShopURLGrowth1stopbedrooms.comwww.1stopbedrooms.comextremely high1stoplighting.comwww.1stoplighting.comvery high2modern.comwww.2modern.comextremely highaarons.comwww.aarons.comvery highafastores.comwww.afastores.comextremely highafw.comwww.afw.comextremely highallmodern.comwww.allmodern.comhighamericansignaturefurniture.comwww.americansignaturefurniture.comvery highapt2b.comwww.apt2b.comextremely higharhaus.comwww.arhaus.comvery higharticle.comwww.article.comextremely highashleyfurniture.comwww.ashleyfurniture.comvery highbadcock.comwww.badcock.comextremely highbassettfurniture.comwww.bassettfurniture.comhighbellacor.comwww.bellacor.comhighbirchlane.comwww.birchlane.comextremely highcariloha.comwww.cariloha.comvery highcasper.comwww.casper.comhighcb2.comwww.cb2.comvery highchairish.comwww.chairish.comextremely highcircalighting.comwww.circalighting.comextremely highcolemanfurniture.comwww.colemanfurniture.comextremely highcountrydoor.comwww.countrydoor.comhighcrateandbarrel.comwww.crateandbarrel.comvery highdesigntoscano.comwww.designtoscano.comvery highdutchcrafters.comwww.dutchcrafters.comhighdwr.comwww.dwr.comhighethanallen.comwww.ethanallen.comhighfully.comwww.fully.comextremely highfurniturecart.comwww.furniturecart.comvery highfurniturepick.comwww.furniturepick.comextremely highgardner-white.comwww.gardner-white.comextremely highjeromes.comwww.jeromes.comhighjossandmain.comwww.jossandmain.comhighkbauthority.comwww.kbauthority.comvery highkitchencabinetkings.comwww.kitchencabinetkings.comextremely highknoll.comwww.knoll.comhighla-z-boy.comwww.la-z-boy.comvery highlivingspaces.comwww.livingspaces.comvery highlumens.comwww.lumens.comextremely highluxedecor.comwww.luxedecor.comextremely highmadisonseating.comwww.madisonseating.comvery highmattressfirm.comwww.mattressfirm.comextremely highmorfurniture.comwww.morfurniture.comextremely highmybobs.comwww.mybobs.comvery highmypillow.comwww.mypillow.comextremely highnfm.comwww.nfm.comvery highofficefurniture.comwww.officefurniture.comextremely highperigold.comwww.perigold.comvery highqualitybath.comwww.qualitybath.comhighrcwilley.comwww.rcwilley.comvery highroomandboard.comwww.roomandboard.comhighroveconcepts.comwww.roveconcepts.comextremely highsauder.comwww.sauder.comextremely highserenaandlily.comwww.serenaandlily.comvery highseventhavenue.comwww.seventhavenue.comvery highsleephappens.comwww.sleephappens.comhighslumberland.comwww.slumberland.comvery highthefutonshop.comwww.thefutonshop.comvery hightheroomplace.comwww.theroomplace.comextremely hightotallyfurniture.comwww.totallyfurniture.comextremely hightouchofclass.comwww.touchofclass.comvery highupliftdesk.comwww.upliftdesk.comextremely highvaluecityfurniture.comwww.valuecityfurniture.comextremely highwards.comwww.wards.comvery highwayfair.comwww.wayfair.comvery highworldmarket.comwww.worldmarket.comhigh
Home decor and textiles
Online ShopURLGrowth1800lighting.comwww.1800lighting.comvery highamerisleep.comwww.amerisleep.comextremely highannieselke.comwww.annieselke.comextremely highathome.comwww.athome.comextremely highblackforestdecor.comwww.blackforestdecor.comextremely highblindsgalore.comwww.blindsgalore.comhighbrylanehome.comwww.brylanehome.comvery highburkedecor.comwww.burkedecor.comextremely highchristmaslightsetc.comwww.christmaslightsetc.comextremely highcollectionsetc.comwww.collectionsetc.comvery highconns.comwww.conns.comhighcontainerstore.comwww.containerstore.comhighcostway.comwww.costway.comextremely highcosyhousecollection.comwww.cosyhousecollection.comextremely highcuddledown.comwww.cuddledown.comextremely highdreamcloudsleep.comwww.dreamcloudsleep.comextremely highesalerugs.comwww.esalerugs.comhigheverythingkitchens.comwww.everythingkitchens.comextremely highfabricwholesaledirect.comwww.fabricwholesaledirect.comextremely highfurniturelandsouth.comwww.furniturelandsouth.comextremely highgravityblankets.comwww.gravityblankets.comhighgreatbigcanvas.comwww.greatbigcanvas.comvery highhelixsleep.comwww.helixsleep.comextremely highhighfashionhome.comwww.highfashionhome.comextremely highjoann.comwww.joann.comextremely highjungalow.comwww.jungalow.comextremely highlakeside.comwww.lakeside.comvery highlampsplus.comwww.lampsplus.comvery highlenox.comwww.lenox.comvery highlightingnewyork.comwww.lightingnewyork.comvery highlull.comwww.lull.comhighluluandgeorgia.comwww.luluandgeorgia.comextremely highmackenzie-childs.comwww.mackenzie-childs.comextremely highmichaels.comwww.michaels.comvery highmissouriquiltco.comwww.missouriquiltco.comhighparachutehome.comwww.parachutehome.comvery highplushbeds.comwww.plushbeds.comextremely highpuffy.comwww.puffy.comextremely highpurple.comwww.purple.comvery highraymourflanigan.comwww.raymourflanigan.comhighrejuvenation.comwww.rejuvenation.comhighroomstogo.comwww.roomstogo.comhighrugs.comwww.rugs.comextremely highrugstudio.comwww.rugstudio.comvery highrugsusa.comwww.rugsusa.comvery highsaatva.comwww.saatva.comextremely highsailrite.comwww.sailrite.comvery highselectblinds.comwww.selectblinds.comvery highshadesoflight.comwww.shadesoflight.comvery highshop.magnolia.comshop.magnolia.comextremely highsmithandnoble.comwww.smithandnoble.comextremely highspoonflower.comwww.spoonflower.comextremely highstore.moma.orgstore.moma.orgextremely highsuperbrightleds.comwww.superbrightleds.comhighthecompanystore.comwww.thecompanystore.comvery hightupperware.comwww.tupperware.comextremely highwaterford.comwww.waterford.comvery highyankeecandle.comwww.yankeecandle.comvery highylighting.comwww.ylighting.comvery high
Household appliances
Online ShopURLGrowthabt.comwww.abt.comhighallfilters.comwww.allfilters.comvery highamericanfreight.comwww.americanfreight.comextremely highappliancesconnection.comwww.appliancesconnection.comvery highbbqguys.comwww.bbqguys.comextremely highbissell.comwww.bissell.comextremely highcalphalon.comwww.calphalon.comhighdyson.comwww.dyson.comhighelectricgeneratorsdirect.comwww.electricgeneratorsdirect.comhighezvacuum.comwww.ezvacuum.comvery highfilterbuy.comwww.filterbuy.comvery highfrigidaire.comwww.frigidaire.comhighgeappliances.comwww.geappliances.comhighginnys.comwww.ginnys.comhighgoedekers.comwww.goedekers.comhighhomebrewing.orgwww.homebrewing.orgvery highhomedics.comwww.homedics.comvery highhoover.comwww.hoover.comvery highkitchenaid.comwww.kitchenaid.comextremely highmenards.comwww.menards.comvery highnewair.comwww.newair.comvery highpartswarehouse.comwww.partswarehouse.comextremely highpcrichard.comwww.pcrichard.comhighprima-coffee.comwww.prima-coffee.comhighrugdoctor.comwww.rugdoctor.comvery highsearshometownstores.comwww.searshometownstores.comhighseattlecoffeegear.comwww.seattlecoffeegear.comhighthermador.comwww.thermador.comhightotalhomesupply.comwww.totalhomesupply.comhighus-appliance.comwww.us-appliance.comvery highvitamix.comwww.vitamix.comhighwarnersstellian.comwww.warnersstellian.comvery highwestelm.comwww.westelm.comhighwholelattelove.comwww.wholelattelove.comvery highwoodlanddirect.comwww.woodlanddirect.comvery high
Household goods
Online ShopURLGrowthbedbathandbeyond.comwww.bedbathandbeyond.comhighcorelle.comwww.corelle.comvery highfood52.comwww.food52.comvery highhammacher.comwww.hammacher.comextremely highharrietcarter.comwww.harrietcarter.comvery highhomewetbar.comwww.homewetbar.comvery highknifecenter.comwww.knifecenter.comvery highlecreuset.comwww.lecreuset.comvery highlevenger.comwww.levenger.comhighoxo.comwww.oxo.comvery highpamperedchef.comwww.pamperedchef.comextremely highpulsetv.comwww.pulsetv.comvery highremingtonproducts.comwww.remingtonproducts.comvery high
Other Winners
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LICENSING
If your company was listed in the ranking, click here to learn more about the licencing options.
METHODOLOGY
America's Trending Online Shops 2021 were chosen based on an evaluation of their sales, traffic and website technical details. More than 10,000 of the largest online shops were identified using Statista and online databases, online directories and price comparison websites.
Online shops selling mainly digital goods (for example, airbnb.com, netflix. com), subscription-based shops, consumer-to-consumer marketplaces (e.g., ebay. com), business-to-business shops, showcase websites and online shops that do not display their sites in English were excluded.The shops had to meet the following criteria to be evaluated:
- At least 1,000,000 annual website visits in the U.S.
- Growth in both traffic and revenue
- More than half of sales coming from the U.S.
Growth was evaluated from period 1 (March 2019–Febru- ary 2020) to period 2 (March 2020–February 2021). Shops were evaluated on revenue growth (both absolute and relative), traffic growth (both absolute and relative) and technical details showing the performance of their websites. Those include:
- Loading time
- Bounce rate (number of customers who leave the site without looking or buying)
- Page views per visit
- Average time on site
- Mobile optimization
- Cookies: Too many make shopping difficult
You can download the full methodology here.
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