Sponsor Insight

Japanese Hotels: Bringing Regional Culture to Life

BY Bernard Thompson

Japan Microsite Aug 8

Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard Share via Email Comments

The 36.9 million tourists who visited Japan last year discovered one undeniable truth: the country offers an astonishing breadth of experiences. From the vibrant pink of cherry blossoms in spring to the brilliant red leaves of autumn, from crystal-clear bays and refreshing hot springs to world-class ski slopes, Japan is a wonderland waiting to be discovered.

Authentic Experiences Defined by Place
JR Kyushu Hotels and Resorts is introducing visitors to experiences off the well-worn path. President Hidehiko Kadoya highlights Kyushu's fresh seafood and world-famous hot springs as emblematic of a more "authentic side of Japan." "Kyushu is where nature, cuisine and culture converge, offering immersive experiences that reveal the depth and warmth of Japanese life," he explains.

Tohoku Tourism Organization Chairman Shigeru Matsuki and President Junichi Konno are counting on return visitors seeking experiences beyond the Golden Route. "It's a place where travelers can make personal discoveries and explore off the beaten path," says Matsuki, describing the region's rich cultural heritage and scenic landscapes.

Positive Dream Person takes a more meditative approach with its Michelin Guide–listed SCAPES THE SUITE, nestled under Mount Fuji. Founder Takamasa Sugimoto emphasizes the power of subtlety, like the sound of the ocean, to foster deep relaxation. "This is a deeply soothing sensory experience that leads to restful sleep," he says.

Nature is just one element. Tobu Hotel Management President Hiroaki Miwa underscores the importance of community and culture. "During the cherry blossom season at Sumida Park, we've begun hosting events within our hotel to turn temporary celebrations into more lasting experiences," he notes.

Nurturing Regional Revitalization Through Local Partnerships
For ORIX Hotel Management Corporation, community engagement is central to its "regional co-creation project." President Takaaki Nitanai explains that each region faces unique challenges. "We aim to unlock the unique appeal of each region, contributing to tourism promotion, economic revitalization and enhanced property value," he says.

Centurion International President Toshio Yanagawa echoes this sentiment. "We are actively working to strengthen our presence in more regional areas across Japan," he notes, adding that such regions preserve centuries-old traditions and help sustain local communities through tourism.

Toda Construction operates Marissa Resort on Suo-Oshima Island. Executive Vice President Hiroshi Uekusa believes destination promotion is critical for regional revitalization. "By showcasing the island's unique attractions, we aim to draw visitors to the destination itself—and once they choose to visit, we believe our resort will be the natural choice," he says. The company also launched Agriscience Valley Joso in 2023, a mixed-use development that blends farming, logistics, community and technology.

World-Class Management for World-Class Experiences
Solare Hotels and Resorts demonstrates how balancing guest expectations with property owner needs is key to successful hospitality. With 49 properties nationwide, its asset-light model and strategic partnerships support tourism beyond the Golden Route. "We offer a variety of options to customers seeking different experiences and property owners with different needs," says President Tadashi Inoue.

Across Japan, hotels and resorts are redefining travel by embracing local culture, nature and community. These efforts enrich each guest's journey and contribute to regional vitality, forging lasting connections with Japan's many unique and vibrant destinations.

All interviews were conducted by The Worldfolio and can be found at www.theworldfolio.com.

This report has been paid for by a third party. The views and opinions expressed are not those of Newsweek and are not an endorsement of the products, services or persons mentioned.

Japanese hotels: bringing regional culture to life

Authentic Stays with Solare

Read Full Profile
Centurion: Stay with Japanese Soul

Read Full Profile
ORIX HOTELS & RESORTS: Think Local, Act National

Read Full Profile
JR Kyushu Hotels and Resorts: A Track to Japan's Hidden Southwest

Read Full Profile
Tobu Hotels Connect Culture & Stays

Read Full Profile
SCAPES Tranquil Stays With Fuji Views

Read Full Profile