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Best Celebrity-Founded Beauty Brand 2026

By Readers' Choice On 9/9/26 at 12:00 PM EDT

Girls' trips are made for getting glam, from dinner-ready makeup to travel-friendly skincare. Newsweek is proud to recognize this year's 10 standout celebrity-founded beauty brands—selected by our editors and voted on by readers for their exceptional quality and distinctive excellence. Each has been officially recognized by Newsweek as one of the Best Celebrity-Founded Beauty Brands of 2026.

Winners of the 2026 Newsweek Readers' Choice™ Awards for Best Celebrity-Founded Beauty Brand were announced on October 21, 2026.

1. Stripes Beauty

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Stripes Beauty is a wellness brand founded by Naomi Watts, the actress known for films including Mulholland Drive and The Impossible. The brand focuses on products for women experiencing perimenopause and menopause. Its offerings include skin care, hair care, body care and supplements, addressing beauty and wellness during midlife today.

2. Cécred

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Cécred is a hair care brand founded by Beyoncé, the singer, songwriter and performer known for her solo music career and work with Destiny's Child. The brand focuses on hair care, particularly products designed for textured and chemically treated hair. Beyoncé developed Cécred over several years before its 2024 launch.

3. Kylie Cosmetics

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Kylie Cosmetics is a beauty brand founded by Kylie Jenner, the entrepreneur and television personality known for Keeping Up With the Kardashians. Launched in 2015, the brand began with lip products before expanding into makeup categories including eyes, complexion and face. Jenner remains associated with the brand and its development.

4. Haus Labs

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Haus Labs is a beauty brand founded by Lady Gaga, the singer, songwriter and actress known for her music and films. Originally launched as Haus Laboratories in 2019, the brand was relaunched as Haus Labs by Lady Gaga in 2022. Its products include makeup across complexion, lips, eyes and cheeks.

5. Rare Beauty

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Rare Beauty is a cosmetics brand founded by Selena Gomez, the singer and actress known for her music career and television and film work. Launched in 2020, the brand offers makeup across complexion, eyes, lips and cheeks. Its assortment includes foundations, concealers, blushes, lip products and other color cosmetics today.

6. Fenty Beauty

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Fenty Beauty is a cosmetics brand founded by Rihanna, the singer, songwriter and performer known for her global music career. Launched in 2017, the brand offers makeup and complexion products, including foundation, concealer, lipstick and highlighter. Fenty Beauty is known for emphasizing a broad range of complexion shades in makeup.

7. Rhode

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Rhode is a skin care and beauty brand founded by Hailey Bieber, the model and entrepreneur, with Michael D. Ratner and Lauren Ratner. Launched in 2022, the brand initially focused on skin care, including cleansers, treatments and moisturizers, before expanding into makeup. Bieber serves as the brand's chief creative officer.

8. LolaVie

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LolaVie is a hair care brand founded by Jennifer Aniston, the actress known for her role as Rachel Green on Friends and work in film and television. Launched in 2021, the brand offers hair care products including shampoos, conditioners and styling products. Its development reflects Aniston's interest in hair care.

9. JLo Beauty

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JLo Beauty is a beauty brand founded by Jennifer Lopez, the singer, actress, dancer and entertainer known for her music, films and stage performances. Launched in 2021, the brand focuses primarily on skin care, with products including cleansers, serums, moisturizers and masks. Its positioning draws on Lopez's beauty interests today.

10. R.E.M. Beauty

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R.E.M. Beauty is a cosmetics brand founded by Ariana Grande, the singer and actress known for her pop music career and television work. Launched in 2021, the brand offers makeup and beauty products spanning eyes, lips, complexion and skin care. The brand's name references Grande's song "R.E.M." from her album Sweetener.

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About Newsweek Readers' ChoiceTM Awards

Nominees for Newsweek Readers' Choice Awards are selected through an editorial review process conducted by Newsweek editors. The editorial team identifies brands, destinations and services within each contest category based on editorial research and industry knowledge. Winners are determined through a public voting process hosted on Newsweek.com, where readers may vote once per category per day during the contest period.

Read the contest voting rules here. For further information, see our FAQs or email readers.choice@newsweek.com.