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Technology & Computing

07.03.25

14:15

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From Content Transformation to Customer Empowerment, Ancestry.com Brings Innovative AI Directly to Users

Newsweek’s Gabriel Snyder sat down with Sriram Thiagarajan, the chief technology officer and executive vice president of product and technology at Ancestry.com, to discuss how the world’s largest family history collection has grown over the last decade to deliver cutting-edge AI experiences directly to customers. Thiagarajan explained how Ancestry is training AI for handwriting recognition and using data from birth, marriage, death and immigration records as well as deeds, trusts and wills. Thiagarajan also explained how the company’s “culture of experimentation” is helping drive innovation. He said even before the deployment of machine learning, Ancestry’s philosophy was to start with small efforts and see what it can achieve. "Don't worry about being perfect," he said. "Once you see that it's leading to somewhere, iterate on it more frequently." When the company sees that something is clicking with customers, Thiagarajan said they double down on a select few products that will add value for customers. He also noted that this exploration and experimentation all occur within the confines of responsible and safe AI practices. "Early on, even before we started building our first feature on AI, we came up with a responsible AI policy, knowing that it will evolve, because the space is advancing so rapidly," Thiagarajan said. "Beyond that, you're free to experiment, but within the framework of who we are and what will appeal to our customers."

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