Brand Loyalty Revolution by Oracle Advertising and CX

Brand Loyalty Revolution

In a world of more choice and increased consumer spending, brands are using creative solutions to grab customers' attention and keep them engaged. While shoppers seek out companies that share their values, they are also more willing to try new products and brands. Companies recognize the importance of brand loyalty—more now than ever before.

See how your favorites stack up in the list of America's Best Loyalty Programs 2022. Then, take a deeper look at consumer trends and how brands are adapting to the new normal. You'll even learn about the strategies some of the top players are using to shine a spotlight on their loyalty programs.

featured stories
Augmented Reality Shakes Up Retail with Digital Makeup and Fashion
From small companies to high-end luxury brands, the fashion industry is betting big on AR.
Brands Amp Up Rewards with Backstage Passes, Exclusives and More
With customers increasingly willing to stray, brands are upping their loyalty game.
Four Ways that Gen Z Is Changing Shopping Forever
How? For starters, choosing brands that take stands on social issues.
Sleep Number Turns Its Loyal Customers Into Brand Advocates
The company designed its InnerCircle Rewards program to nurture long-term relationships with...