On a gloomy and wet California day, director Catherine Hardwicke curls up in her office on the Warner Bros. lot with a book in her hand. This isn't your average bedtime story. It's called "Little Red Riding Hood Uncloaked: Sex, Morality, and the Evolution of a Fairy Tale."
The CEO of The Bridge is in the business of celebrity dolls, but he's no dummy. In the 1990s, working for another toy company, he flew to London to secure the rights to the Spice Girls dolls. Now he's tapping into the Justin Bieber mania for his next breakout doll.